The larvae do the damage, not the moths
The adult moth does not feed on wool at all; it lays eggs. The larvae that hatch feed on keratin in the wool fibre, and they avoid light and movement. A rug that is walked on daily and vacuumed regularly is rarely attacked in the open field. The area under a sofa, beneath a bed, behind a cabinet or under a rug pad that has not been lifted in years is exactly the environment they need.